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Accessing and Using Voter Data with Your Pro Account

Voter data is your roadmap for smarter outreach, more effective targeting, and better campaign planning.

 

With a GoodParty.org Pro account, you gain access to comprehensive voter information — including contact details and voting history — to help you understand what matters to voters and who you need to reach to win your race.

Not Pro? You can sign up in your profile after taking our pledge to gain access to voter data and other helpful features.

🧭 Where to Find Voter Data

  1. From your dashboard, click Contacts on the left-hand navigation menu.

  2. This opens your voter data view, where you’ll see:

    • Total voters in your district

    • Demographic insights such as party affiliation, ethnicity, age, and more

  3. Example view:

    • 2,555 total constituents

    • 55% Republican

    • 74% European

    • 62% age 50 or older

You can customize which columns are visible to focus on what matters most to your campaign.

 

⚙️ Customizing Columns

To tailor your data view:

  1. Click the gear or column settings icon at the top of your voter table.

  2. Select or deselect data fields such as:

    • Ethnicity

    • Language

    • Education level

    • Homeownership

    • Veteran status

    • Registered / Active voter status

This allows you to easily segment and analyze voter groups by key characteristics.

 

🪜 Creating Targeted Segments

Segments let you group voters by specific criteria for tailored outreach — such as door knocking, phone banking, or direct mail.

To create a new segment:

  1. Click Create New Segment.

  2. Name your segment (for example: “Independents with Landlines”).

  3. Add your filters (e.g., Party = Independent; Landline = Yes).

  4. Click Save.

You’ll instantly see the number of matching voters (e.g., 201 independents with landlines).

You can also download your segment for use in outreach tools or volunteer call lists.

 

💡 Why It Matters

Access to detailed voter data helps you:

  • Understand your community’s demographics and priorities

  • Build targeted outreach lists for texting, calling, and canvassing

  • Focus campaign energy where it will make the biggest impact

Clean, filtered data means smarter campaigns and stronger voter connections.